Instagram for Small Business

Instagram for Small BusinessSo you’ve got Facebook down, you’ve started the “Twitter” thing, and you’ve dabbled in the world of Google+ and Linkedin. With all of these social media sites already on your tool belt, why bother tackling Instagram? Well, if this interactive and creative platform doesn’t hook you like it already has so many other small businesses, maybe the following figures will:

  1. 200 Million Users

Instagram is one of the hottest social sharing apps right now. With over 200 million users, their popularity (and most importantly influence) is unlikely to diminish in any foreseeable future. Getting an Instagram account and becoming familiar with the platform sooner rather than later is only going to be vital for your business as this number continues to rise. After all, 200 million users offers a lot of possibilities for you to introduce your business to new customers and solidify your presence within that customer base.

  1. Daily Use

It’s estimated that 70% of Instagram users log in to their Instagram accounts at least once a day (38% of which are logging in multiple times per day).  With all this daily use, you can easily keep your followers up-to-date on what you’re doing, any new products coming through the door, upcoming events, and promotional deals. (Instagram)

Consistency and frequency are key when it comes to promoting your business on social media, so make sure you are keeping your material fresh and new so your followers always have something to like!

  1. SEO

A solid range of outlets is crucial to creating a stable online reputation, and solidifying your company’s SEO. Being on sites like Facebook and Twitter is vital, but in order to further increase your SEO, you need to make sure you are active and visible on more than just a handful of sites. Instagram is another great site that can help bump up your SEO without requiring the time associated with traditional methods.

  1. Even the Playing field

Instagram levels the playing field and allows you to show what your company has to offer. How is this possible? Well for one, it’s free. On Instagram, businesses don’t need to shell out hundreds of dollars on third-party marketing help in order to create custom content.

Instagram is also quick. Snap a picture of a new product, throw a filter on it, add some hastags, toss in a fun comment and you’re done. It’s that easy.

  1. Interaction

There are 8,500 likes per second on Instagram and 1,000 comments are made per second. With all of this customer engagement you can create lasting impressions on your followers. Developing relationships through personal interactions is a fantastic way to create loyal, repeat customers. Follow our Instragram page

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Best Shopping Deals and Discounts for September

1. 25% OFF Storewide Purchase – Warren, Youngstown OH

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4. Get 20% off on Men’s Casual Shirts – Bristol, VA

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For the month of September get special discounts on car and truck batteries, hands free and bluetooth devices, mobile device repair, LED light bulbs and many more in Springfield, IL 62704 area.

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10. Get 20% OFF on Printing Services for September Business Promotions – Lodi, CA

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Keep Your Marketing Fresh on the off Season

Keep Your Marketing Fresh on the off SeasonMany companies experience their best profit margins in the summer. However, and more often than not, when the warm weather starts to fade so do the customers. For many small businesses, autumn means a drop in profit and a noticeable slowdown in overall sales. We’ve put together a list of tips for keeping your marketing fresh, so you can avoid the dreaded “slow season.”

  1. Never forget the power of “free.” Offering your customers something for nothing is a great way to keep them coming in through the door. Whether it’s free samples, a loyalty program, or free swag; if you give it, they will come.
  2. Don’t skimp on social media. It’s easy to update your Instagram when it’s bright and sunny out, but the veteran social media user knows that consistency is key when it comes to adding and retaining customers. Try to stay as active on your various networking sites in the fall and winter as you are in the spring and summer. This will keep you fresh in your customers mind.
  3. Use the holidays to your advantage. Taking advantage of all the holidays and festivities in the fall and winter months will help you maintain a steady buzz about your business. Offer holiday themed deals, have seasonal sales, and orient your product for specific seasons to drive business. Are there any local harvest festivals in your area? Getting involved in seasonal community events will keep business flowing.
  4. Get Interactive. Giving your customers the ability to interact with you and your business will create a sense of loyalty. By reaching out to your customers online (via email, social media, etc.) and in person you give them a personal reason to keep coming out in those cold months.
  5. Have fun with it! Just because it’s cold outside doesn’t mean you can’t be just as motivated and excited as you are in the summer. Your mood will be infectious and will get passed on to your customers. This could be as small as making sure your employees are offering a warm hello as your customers walk through the door to an extravagant winter advertising campaign. Stay cheerful and your customers will thank you.

Save Local Now provides everything you need to create a profitable and meaningful marketing strategy for your business.

First Published at Save Local Now

About Sarah Alessi

Sarah is one of $LN’s Digital Marketing Consultants. When she isn’t collecting antique Wedgwood pottery or eating hot dogs at the baseball stadium, Sarah is helping local businesses thrive!