‘Back to School’ Deals and Upcoming Events

Get 1 Hour of Tutoring Free for School Students – Glastonbury, CT

Get Free Tutoring Class in Glastonbury

Buy 3 and get 1 hour of tutoring free for new clients at “Joyful Learning” in Glastonbury, CT 6033 area. Offers a home-based private tutoring to children in all subjects. Click Here to Consult about Private Tutoring Classes

BACK 2 SCHOOL Special Savings on Hair and Beauty – Clintonville, WI

Special Savings on Hair and Beauty for Students in Clintonville

Get your BACK-2-SCHOOL Special Savings on Mani/Pedi Combo: $45 ($10 Savings), Haircut, Deep Conditioner & Style: $40 ($5 Savings), Haircuts: $10 and 20% OFF Tanning Lotion with the purchase of tanning package from “Modern Hair Designers” located in Clintonville, WI 54929. Click Here to Avail Hair and Beauty Discounts

Sale on Adult Eyeglasses – Alton (Riverbend), IL

Discounts on Adult Eyeglasses in Alton (Riverbend) IL

“Crown Vision” is offering Adult complete Eyeglasses for just $99. See store for full details. Located in Alton (Riverbend), IL 62002 area. Get full details for Eyeglass Store Here

Kids Head Back to School With Perfect Eyeglasses at Special Discounted Rate – Alton (Riverbend), IL

Kids Eyeglasses Sale in Alton (Riverbend)

Make sure your child head back to school with the perfect pair of glasses! Get special discount today for kid’s eyeglasses at just $69 by “Crown Vision Center”! Get Kid’s Eyeglasses Here

Teacher’s Discount for a Refreshing Massage in Fernandina Beach (Amelia Island), FL

Teacher's Discount on a Refreshing Massage in Fernandina Beach

It’s time of year again! The kids are going back to school. “Advanced Muscle Therapy” would like to thank teachers and staff by offering them a special discount on a massage for the month of August. AMT is located in Fernandina Beach (Amelia Island), FL 32034. Avail Massage Discount Now

After School Enjoy a Delectable Chocolate Snack – Santa Clara, CA

Chocolate Snack After School Hours in Santa Clara


After your summer school hours, enjoy a delectable snack – 2 mini-Drinking Chocolates, 1 Caramel Pecan Patty, for $6 only (Available 12-5pm), at “CocoaBella Chocolates” located in Santa Clara, CA 95050. Checkout “CocoaBella Chocolates” Details

Reloadable Visa Cards for Students – Win Gift Basket – St. Joseph (Benton Harbor), MI

Reloadable Visa Cards for Students - Win Gift Basket

Students, buy a card during the month of August and be entered in a drawing for a back-to-school gift basket from “Honor Credit Union” located in St. Joseph (Benton Harbor), MI 49085! Get Complete Visa Cards Information Here

Upcoming Events for School Students

Back to School Blessings and Breakfast – Boerne, TX

Back to School Blessings and Breakfast Event in Boerne

Gather together to life up in prayer, children, teachers, volunteers, administrators, and everyone involved in the school year. Get children’s prayer box for child’s special concerns. Get more “Children Blessings and Breakfast Event” Details

Event Dates & Times : August 18, 2014 @ 08:30 AM – 10:00 AM.
Sponsor : Boerne Hill Country Family YMCA
Location : Boerne, TX 78006

Fun Activiites for School Students of Chatsworth

Back To School Fun Event in Granada Hills (Chatsworth)

Event Activities include: $20 School/Sports Physicals, Spinal Screenings, Body Fat Screenings, Free Massages, and Free Back To School Give-Aways for the students who participate. Check “Back To School Fun Event” Details

Event Dates & Times : September 06, 2014 @ All Day.
Sponsor : Granada Hills Wellness Center
Location : Chatsworth, Granada Hills, CA 91344

Home School Program – Asheville, NC

Home School Program in Asheville

For Students in Grades 1–4 can join a monthly home-school program on the second Tuesday of each month. Each 1.5 hour program includes a guided tour of the Museum’s Permanent Collection or special exhibition and a hands-on activity. Get “Home School Program” Details

Event Dates & Times : September 09, 2014 @ 11:00 AM – 12:30 PM.
Sponsor : Asheville Art Museum
Location : Asheville, NC 28802

How to market yourself like a shark! (In honor of Shark week)

Market yourself like a Shark

Often times the business world can mimic some of what we see in the natural world. With National Geographic’s ever-so-popular Shark Week coming to an end, we thought to connect marketers to the most powerful fish in the open sea.

  1. Intuition

    A shark has 6 senses. This means they are constantly aware of their surroundings. One of the best things a marketer can do is be aware of what is going on around them (both with their business and with their client base). What’s trending? What are people searching for? What part of your business is being utilized the least? Put your sensors out there and feel around in order to develop a plan of attack. The Aberdeen Group tells us that 79% of leading marketers use analytics to track how specific pieces of content preform, which, over time, allows marketers to know exactly what will work and what won’t in advance. Use your impressions page in Save Local Now to stay on top of your campaigns and see what is working best for your company!

  2. Tough skin

    A shark’s skin is made of something called “denticles,” meaning that the outer layer of their skin is literally made of tiny little teeth. This makes for a pretty impenetrable outer layer. One of the best things a marketer can do is be prepared for trial and error. Take the bad feedback along with the good and learn how to make changes as needed in order to keep swimming.

  3. Adaptability

    There are over 470 different species of shark; with each species, you will find a wide range of specialized skill that helps them survive in their environment. Businesses should also learn how to adapt and how to change their message, even sometimes their product, in order to meet the customer at their level. Maybe you had a certain idea for how you were going to brand yourself but it doesn’t seem to be working. Take a look around the market and see what other successful businesses in your industry are doing. Then come up with your own plan to blow them out of the water!

  4. A mutually beneficial relationship

    Sharks have a mutually beneficial relationship with fish called remoras that often swim with, or directly attach themselves, to many species of sharks. Both species benefit from this relationship as remoras get transportation and a free meal and sharks get a good cleaning! When you think of marketing, you should always try to think of it as married to sales. Your sales team needs a marketing plan that works for them, while marketing needs feedback from sales in order to grow and develop accurately.

So next time you think ofhow to best market your business, remember to think like a shark!

While I would love to take full credit for this article, alas, this article was inspired by this one.

About Alicia

Alicia is one of the Digital Marketing Consultants for Save Local Now. She hails from Northeast Ohio but loves to travel and immerse herself in new cultures. Alicia is the free spirit of the $LN team. Her most important task is to keep the office lively and relaxed. alicia.busa@savelocalnow.com

Special Deals Every Thursday – 8/14/2014

1. Get Half Price off on Drink Specials and Appetizers in Stockton 95202

Drink specials and appetizers in Stockton
Enjoy Happy Hour special Half price off on drinks and appetizers on Thursdays at 4pm – 6pm ! “French 25″ serves superior quality food and beverages and is located in Stockton, CA 95202 area.

Click Here to View “Drink Specials and Appetizers” Deal

 

 

 

2. Enjoy Delicious Sandwiches at Special Rates in Stockton 95207

Lunch Specials on Thursday in Stockton
Get special Togo’s big, fresh, meaty sandwiches made to order and stuffed with the freshest ingredients. Available to order for catering, party food or office lunches! Togo’s Sandwiches is located in Stockton, CA 95207.

Check Out Sandwich Specials

 

 

3. Kids Special Discount on Golf and Games in Defiance 43512

Kid Day Special Discounts on Golf and Games in Defiance, OH
“Putt-Putt Golf & Games” offers special kids day discount on regular Golf rates at just $1.75 and Go-kart for $3.50 only every Thursday. Located in Defiance, OH 43512 area.

Click Here to View “Golf and Games” Deal

 

 

4. Different Variety of Lunch Specials at Low Price in Chatsworth 91326

Lunch Special Deal in Chatsworth
Enjoy variety of different Lunch Specials for 10.95 every Thursday from “Mediterranean Bistro”, a restaurant located in Porter Ranch, (Chatsworth) CA 91326 area.

Check Out Lunch Specials from Mediterranean Bistro Restaurant

 

 

 


5. Enjoy Music and Fine Dining on the Water in Stockton, 95219

Music and Fine Dinning in StocktonDiscover the unique atmosphere, live music on the water every Thursday, Friday, and Saturday. The perfect place for families and singles for lunch, dinner and cocktails. Garlic Brothers located in Stockton, 95219 California serve a wide variety of items inspired by the distinct taste of the area’s only wood fired grill and oven.
See more Special Events at Garlic Brothers Restaurant

6. Thursday Drink Specials at Only $2 in Newark 43055

Thursday Drink Specials in Licking County (Newark)
Get amazing Drink Specials : Margarita Thursday’s at $2 only at “Allison’s Pub & Grub”, a restaurant located in Newark, OH 43055.

View “Thursday Drink Special” Deal

 

 

 

 

7. Free Chips with Salsa in Chagrin Falls 44022

Free Chips with Salsa Thursdays in Chagrin Falls
Receive a free bag of tortilla chips with purchase of salsa from “Chuck’s Fine Wines” located in Chagrin Falls, OH 44022 area.

Get FREE Chips here >>

Save Local Now Widget

Introducing one of the newest perks to the SLN platform…..(drum roll please)…the Save Local Now Widget! We never stop trying to improve our platform for chambers, businesses and consumers alike; and this is just another great way to keep everything local and promote your members. Not sure what a widget is or how it works? No need to fear, we’ve got you covered!

What is the Save Local Now Widget?

The Save Local Now Widget allows chambers of commerce to take the content they and their members post on Save Local Now and embed it directly within a website. It’s a great way to add quality substance and drive more traffic to a chamber and its member businesses.

Need a visual? Check out one of our partner chambers, Boost Fayetteville, for an example! http://www.boostfayetteville.com/promote/

How does the widget work?

There are three separate Save Local Now widgets: Local Businesses, Local Deals and Local Events. You can use all three widgets or any combination of the three, depending on your need. We provide chambers with a customized code for each one, which just needs to be copied and pasted into the website framework. It’s that easy!

Anything else I should know about the widget?

The widget team at Save Local Now has worked with a variety of websites and chambers, providing suggestions for each one to make sure everything functions perfectly. Bonus: once the widget is installed, our team can color match it to fit the look of any chamber’s website.

How do I get started?

Interested in learning more about the Save Local Now widget for your chamber’s website? Visit http://savelocalnow.com/widget to set up a brief call today! We’ll go over all the details and answer any questions you have. *You must be a signed chamber partner with Save Local Now to use the widgets.*

This is a win-win for chambers and businesses alike. Don’t let the opportunity pass you by.

First Published at Save Local Now

About Tracey Willmott

Digital Marketing Consultant tracey@savelocalnow.com From a small town in Western New York, Tracey knows how to keep things local. If she’s not eating, she’s usually doing something outdoorsy or teaching spin class….or binging Netflix. Most importantly, she loves being a member of the engagement team, helping $LN businesses and chambers thrive! #shoplocal

5 Events to Have In July

Summertime and the livin’ is easy…

Events to Have In JulyJuly is a great month to plan some fun and fresh campaigns for your business. Even though Independence Day has passed, there’s still a lot of great ways you can get your customers to celebrate with you!

1. Christmas in July

Everyone loves to celebrate Christmas, but now you can do it without the chilly weather! Host a Christmas in July party at your place of work. Have people dress up in their santa hats and ugly sweaters! Here in Ohio we love our Great Lakes Brewery Christmas Ale and some businesses even save a keg or two especially for this time of year. Don’t forget to promote your event on Save Local Now for everyone to see!

2. Health and Wellness

Everyone likes to have fun and stay fit during the summer. Host a day that encourages health and wellness. Whether it’s a fun game at the office or a field day of activities, anything that encourages friendly competition can make for a fun day. The best activities will also take advantage of the weather. Why not invite customers and clients and go on a company hike! Enjoy the sunshine while it lasts!

3. Join the Community Events

Is there a fair or festival coming up? Join in on the fun! Share updates on social media and take some time to enjoy the activities. If you’re a retailer or restaurant see if you can set up a tent. You’re guaranteed to get new customers and get more involved in the community. These things only come once a year!

4. BBQ

Don’t forget about the food! Grill out with some hot eats and cool treats. Take your office out for ice cream or have a cookout! Invite your loyal customers over for a BBQ. You could also get a gift certificate to the local ice cream place and have a sweepstakes. Our experience is almost anything you can do with food, will make people happy! :)

5. Summer Romance

Summer is the time for love! Take advantage of that opportunity by offering up exclusives. Have an enter-to-win date night package complete with movie tickets and a gift card to a local restaurant. Promote a special pre-date spa package for your clients. Whatever type of business you have, see if there is something special you can do for couples.

Not only will all of these ideas help build stronger relationships within the staff and with the customers, it will also give you stronger ties to the community. A little planning goes a long way to make some fun for everyone! Best part of all, you can use the Save Local Now platform to promote all these events. So log in, get started, and get out there and enjoy the season!

First Published at Save Local Now

About Grace

Grace RoulstonGrace is one of the Digital Marketing Consultants at $LN. She received her degree in video production and communications from Ohio University. Grace is a film connoisseur and loves to talk movies! She also loves food and horses. grace.roulston@savelocalnow.com

Become a Digital Marketing Superhero: It’s as easy as 1,2,3……and 4

Would you like to know how to get that competitive edge and take digital media two, three, even four steps ahead of just simply using social media? Of course you do! It would be silly not to, so sit back, relax and learn your way to the top of this crazy digital world of ours.

Okay, so you have a Facebook page, a Twitter account, and a website. Do you think that is enough to separate you from the millions of other small businesses? (Psst….probably not). However, the fact that you are reading this blog tells me that you are ready to take things to the next level.

So let’s cut to the chase and jump right into the four steps that will create this much needed separation.

STEP 1: STRATEGIZE TO RISE ABOVE THE OTHER GUYS:

 

 

 

 

 

Ask yourself the who, what, when, where, why and how.

  • Who are you trying to appeal to? (Target Market)
  • In what ways can you effectively appeal to the right clientele?
  • When does your customer base most frequently use social media?
  • Where are the right places to post your content?
  • You are on social media platforms, but why?
  • How can you creatively use social media to engage with your customers?

These are the sort of questions you need to ask yourself. It is not enough to simply be on social media, you must have a strategic plan in place to achieve the results that you want.

Whatever you do, don’t be this guy!

STEP 2: UNDERSTAND THAT SOCIAL MEDIA IS ONLY ONE PIECE OF THE PUZZLE:

Be proud that you have a great Facebook page, Twitter account, Google plus, Instagram, etc. However, to be a big hitter in the game of business and the digital world you must establish something beyond that of social media. Jump on the email marketing boat (Helpful Hints for Email Marketing), become a blogger, create powerful networks with LinkedIn, stick your business logo/icon wherever you go, literally…..be everywhere. Make your name unforgettable!  In fact, “companies that blog 15% or more times per month get 5x more traffic than companies that don’t blog” (30 Digital Marketing Statistics You Can’t Afford To Ignore). Whether it be social media, email, or blogging, those without this online presence are at an obvious disadvantage. Bypassing digital marketing is like saying, “I’m not really looking for more customers.”

STEP 3: ANALYTICS IS KEY TO TRACKING SUCCESS

Whenever someone asks me what analytics is or why it is so imperative for businesses to utilize its greatness, I always respond with this analogy: “when you throw spaghetti and meatballs at a wall some of it may stick and some of it may fall miserably to the floor.” Meaning that some things that you post (whether it be deals, events, etc.) get noticed while some may not. Without the analytics, how will you ever know if that 2-for-1 deal you have going on is getting the recognition you’ve hoped? When push comes to shove, analytics will save you time and money!

For a more in-depth look we recently dedicated a post that deals with everything you need to know about analytics and its significance to the business world. Check out the Top Three Reasons you Need Analytics (I am looking at you, small businesses owner).

STEP 4: PIECING IT ALL TOGETHER

You are so close! You have established a presence all over the web; social media, email, blog, LinkedIn and you now have the analytics to track its success. You are not finished just yet, so don’t quit on me!

When it comes to digital marketing the most important thing to remember is to link the pieces of the puzzle together:

  • Post everywhere because “distributing your content across multiple social media platforms and utilizing multiple touch points is vital to building brand awareness and connecting with your audience in ways that seem natural to the people you want to reach.” A Social Media Strategy on Multiple Platforms
  • To effectively engage with your customer base you need to create the perfect posts.
  • Make sure your social media pages are appealing, here’s 5 things you need in order to do that.

Some of the more popular ways that businesses try to establish an online presence is through the use of Constant Contact and Groupon, which are both a good place to start. While they all can help you achieve a pretty decent online presence in their own specified way, it will make your wallets bleed. But if you are looking for a digital marketing platform that can do it all in one attractive and easy to use place then check out Save Local Now……oh, and I forgot to mention…ITS FREE to chamber partners and their members! To learn more, sign up for your free 1-on-1 training! If you’re looking to create that competitive edge I talked about earlier, I know you’ll make the right choice!

First Published at Save Local Now

About Sawyer Dina

Intern Extraordinaire (sawyer@savelocalnow.com). Sawyer is currently a student at John Carroll University, where he studies Marketing & Entrepreneurship and plays on the Varsity tennis team. He loves to travel the world (has been to 15 different countries), gain knowledge, and experience all that life has to offer.

The Importance of Giving Back

Local business is all about community, and what better way of promoting the importance of community than charity. Local businesses thrive because of their community’s loyalty and dedication, so it is of the upmost importance that businesses participate in charity work and promote their dedication to their surrounding communities.

What difference can philanthropy make, and is it worth a small business’ time?  Companies that encourage community involvement distinguish themselves from their competitors.  People want to see their own communities thrive, and they also want to build relationships with businesses and brands.  If your small business can give back and earn a customer following, why wouldn’t you?  Helping others, while gaining community exposure, is truly a win-win for all.

Research shows that giving back has powerful effects. 89% of entrepreneurs donate money, both personally and through their companies, according to a study by Ernst & Young and the Fidelity Charitable Gift Fund. What’s more, 62% say giving back makes their companies more successful in the long run (Fidelity Charitable, 2010).

Want to start a philanthropic effort through your small business but don’t know where to start?  Follow these tips to hit the ground running.

Tips:

Build relationships within your community.

  • Look at your community to see what’s important. Are the schools struggling? Does the animal shelter need donations? etc.
  • Building relationships start by making genuine connections with your customers.  Start conversations with them and try to learn a little bit about everyone who comes into your store!
  • The community is where your business operates, and improving this environment adds to the value of your product or service and increases the quality of life for everyone in the environment.

Get your employees on board. 

  • Giving employees an avenue to give back is important for morale and builds a collaborative and inspired team.
  • If your employees love what they’re doing and feel like they’re making a difference, work ethic and attitudes are bound to improve.
  • Volunteering also provides leadership opportunities for employees, which leads to increased staff performance, fulfillment and, ultimately, increased productivity and sales

Let customers know how you’re giving back. 

  • “I’ve found that customers really want to know how you’re making the world a better place,” says Erin Giles, an Aiken, S.C.-based business philanthropy consultant who helps entrepreneurs find causes they’re passionate about and incorporate their message into their business (Lavine, 2013).
  • Moms and Millennials are particularly interested in a business’ corporate social responsibility platform, Giles says (Lavine, 2013).
  • Don’t be afraid to brag about your philanthropic initiatives.  Post notices around your business and your community to let people know about your efforts and encourage others to get involved.

Some suggestions on how to give back:

  • Churches, little league sports leagues, local chapters of the Red Cross and Salvation Army, Boys & Girls Clubs, donations to scholarship funds, sponsorship of a local sports team, etc.
  • Spreading good will establishes your business as the neighborhood do-gooder and community leader.

Big or small, giving back can only benefit your business and your community positively.  Reach out to those who need a helping hand and broaden your appeal at the same time.  Remember to be creative and have fun with whatever philanthropy you choose to pursue.  It’s sure to bring a smile to someone’s face!

Works Cited

Lavine, Lindsay.  “The Power of Giving Back: How Community Involvement Can Boost Your Bottom Line.”  Entrepreneur Magazine.  26 June 2013. <http://www.entrepreneur.com/article/226974

“Entrepreneurs are More Likely to Give to Charity.”  Fidelity Charitable. 12 Nov. 2010. <http://www.fidelitycharitable.org/about-us/news/11-12-2010.shtml>.

First Published at Save Local Now

Content Marketing for Small Businesses

A common stereotype linked to content marketing is that it’s only for big business. While this stereotype is….well, a stereotype – it’s a stereotype for a reason. At this point, mostly big businesses are taking advantage of content marketing. So what gives, small business? Take your piece of the pie! The flavor? Mixed berry with a heavy side of SALES.

So, what is content marketing? Content marketing is a technique; it allows you to create and distribute valuable (and relevant) content that will attract a specific audience and, thus, create new business. Why do we need it? Well, today’s modern marketer knows that “selling” doesn’t work the way it used to. These content marketing tips will help ensure that you stay on top of your game, and ahead of the curve.

Now, we all somewhat remember the “four P’s” of traditional marketing (let’s be honest here, I had to look them up): product, price, place and promotion. However, there’s nothing “traditional” about content marketing; in other words, the “P’s” have been updated: plan, produce, publish, promote, and prove.

  1. Plan: Decide what content formats make sense for you and your audience. Blogging, infographics, social media, and video – these are content formats that Save Local Now uses because they make sense for the company and contribute to our overall marketing objectives.
  2. Produce: It’s time to create the content. Put together a detailed content strategy behind Wlleverything you create. Trust me – it will help.
  3. Publish: The home for your content should most obviously be your company website. Share the content on your blog page and your social media sites.
  4. Promote: Your content needs eyeballs on it; reading it, learning from it. Post your content on social media, drive traffic to your blog and your website; make it easy to understand and easy to share.
  5. Prove: Content marketing is an investment; it takes time, hard work and dedication to make it effective. Therefore, analytics are crucial. Track your website and page views, your time spent, search engine results, etc. and compare your results.

Content marketing is an open-ended conversation that you’re having with people who are genuinely interested in what you have to say. CHERISH IT. And have some patience! Like traditional marketing, this will take time. BUT – your content, so long as it is high-quality, valuable and relevant content, will appeal to your clientele; they will begin to trust you, start citing you in their own content, etc. When you push it to your social media outlets you will earn shares, “likes,” and retweets. This will help spread your brand; it will allow you to create relationships with people you would have otherwise never reached. Content matters, people – but only if you do it right. And if you do it right? Well, that pie that you’ve been missing out on will soon be yours to share.

Carpenter, Tom. “The 5 P’s of Content Marketing.” Business to Community. 9 June 2014. Web. <http://bit.ly/1n462t3>.

View Original article here.

About Author

Director of Sales + Marketing – (avid lover of beagles) – keri@savelocalnow.com – Put your money where your home is. Keep it local. Trust the experts.* – *We’re the experts.

IMC and Save Local Now

With more consumers turning to new communication forms, it is vital that we marketers embrace the idea of Integrated Marketing Communications (IMC). This is simply the idea that anyone trying to promote a product or service needs to have a cross channel approach when it comes to marketing. What does this mean? In plain terms, continue to use traditional marketing and advertising, but make sure you mix in some of the new methods like social media and mobile marketing. More than 80% of smartphone users and tablet users use their mobile devices to assist in their shopping process.

Our Time Online is spread between 4 Primary Media DevicesThat means if you’re not using mobile plus other channels, you’re missing a huge chunk of potential consumers. For anyone attempting to market him or herself, one of the keys to success is to have a strong approach with all of your marketing channels. Meaning, don’t slack off on your Twitter account. One chink in your marketing armor can change a consumers mind about your product.

This is where Save Local Now dives in. If you’re already using $LN, you already have a cross channel approach to marketing. You are able to use our email marketing platform, our social media connectivity, our mobile apps, our website and more. Each of our products gives you the ability to have a quick, easy and effective multi-channeled approach to your marketing plan. Spend 5 to 10 minutes a day on your $LN account, and you’ll see the benefits in no time at all.

To start, create a deal or promotion. Once you’ve done that, push it out to your Facebook, Twitter and Google+ pages. Next, schedule an email campaign. Guess what, you just created your first IMC marketing campaign in a matter of minutes!

What are you waiting for? Go out and start planning your new approach to marketing your business!

Source: http://blog.savelocalnow.com/imc-save-local/