Rent a Waverunner and Take $25 Off on First Hour on Wednesdays (including 1-tank of fuel and life-jackets) !! Amelia Boat Club & Rentals offers boat club memberships and is located on beautiful Amelia Island in Fernandina Beach, Florida. View Boat Rentals
Kid’s 10 and younger eat free with adult entree purchase all day on Wednesday’s at Allison’s Pub & Grub located in Newark (Licking County), OH 43055 area. Kid crafts (5-8pm), cartoons on the screens, and kid’s trivia(upon request). View Wednesday Specials
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Often times the business world can mimic some of what we see in the natural world. With National Geographic’s ever-so-popular Shark Week coming to an end, we thought to connect marketers to the most powerful fish in the open sea.
A shark has 6 senses. This means they are constantly aware of their surroundings. One of the best things a marketer can do is be aware of what is going on around them (both with their business and with their client base). What’s trending? What are people searching for? What part of your business is being utilized the least? Put your sensors out there and feel around in order to develop a plan of attack. The Aberdeen Group tells us that 79% of leading marketers use analytics to track how specific pieces of content preform, which, over time, allows marketers to know exactly what will work and what won’t in advance. Use your impressions page in Save Local Now to stay on top of your campaigns and see what is working best for your company!
A shark’s skin is made of something called “denticles,” meaning that the outer layer of their skin is literally made of tiny little teeth. This makes for a pretty impenetrable outer layer. One of the best things a marketer can do is be prepared for trial and error. Take the bad feedback along with the good and learn how to make changes as needed in order to keep swimming.
There are over 470 different species of shark; with each species, you will find a wide range of specialized skill that helps them survive in their environment. Businesses should also learn how to adapt and how to change their message, even sometimes their product, in order to meet the customer at their level. Maybe you had a certain idea for how you were going to brand yourself but it doesn’t seem to be working. Take a look around the market and see what other successful businesses in your industry are doing. Then come up with your own plan to blow them out of the water!
A mutually beneficial relationship
Sharks have a mutually beneficial relationship with fish called remoras that often swim with, or directly attach themselves, to many species of sharks. Both species benefit from this relationship as remoras get transportation and a free meal and sharks get a good cleaning! When you think of marketing, you should always try to think of it as married to sales. Your sales team needs a marketing plan that works for them, while marketing needs feedback from sales in order to grow and develop accurately.
So next time you think ofhow to best market your business, remember to think like a shark!
While I would love to take full credit for this article, alas, this article was inspired by this one.
Alicia is one of the Digital Marketing Consultants for Save Local Now. She hails from Northeast Ohio but loves to travel and immerse herself in new cultures. Alicia is the free spirit of the $LN team. Her most important task is to keep the office lively and relaxed. email@example.com
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See more Special Events at Garlic Brothers Restaurant
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Introducing one of the newest perks to the SLN platform…..(drum roll please)…the Save Local Now Widget! We never stop trying to improve our platform for chambers, businesses and consumers alike; and this is just another great way to keep everything local and promote your members. Not sure what a widget is or how it works? No need to fear, we’ve got you covered!
What is the Save Local Now Widget?
The Save Local Now Widget allows chambers of commerce to take the content they and their members post on Save Local Now and embed it directly within a website. It’s a great way to add quality substance and drive more traffic to a chamber and its member businesses.
Need a visual? Check out one of our partner chambers, Boost Fayetteville, for an example! http://www.boostfayetteville.com/promote/
How does the widget work?
There are three separate Save Local Now widgets: Local Businesses, Local Deals and Local Events. You can use all three widgets or any combination of the three, depending on your need. We provide chambers with a customized code for each one, which just needs to be copied and pasted into the website framework. It’s that easy!
Anything else I should know about the widget?
The widget team at Save Local Now has worked with a variety of websites and chambers, providing suggestions for each one to make sure everything functions perfectly. Bonus: once the widget is installed, our team can color match it to fit the look of any chamber’s website.
How do I get started?
Interested in learning more about the Save Local Now widget for your chamber’s website? Visit http://savelocalnow.com/widget to set up a brief call today! We’ll go over all the details and answer any questions you have. *You must be a signed chamber partner with Save Local Now to use the widgets.*
This is a win-win for chambers and businesses alike. Don’t let the opportunity pass you by.
About Tracey Willmott
Digital Marketing Consultant firstname.lastname@example.org From a small town in Western New York, Tracey knows how to keep things local. If she’s not eating, she’s usually doing something outdoorsy or teaching spin class….or binging Netflix. Most importantly, she loves being a member of the engagement team, helping $LN businesses and chambers thrive! #shoplocal
Visit savelocalnow.com to find out more about who we are and what we do!
Summertime and the livin’ is easy…
July is a great month to plan some fun and fresh campaigns for your business. Even though Independence Day has passed, there’s still a lot of great ways you can get your customers to celebrate with you!
1. Christmas in July
Everyone loves to celebrate Christmas, but now you can do it without the chilly weather! Host a Christmas in July party at your place of work. Have people dress up in their santa hats and ugly sweaters! Here in Ohio we love our Great Lakes Brewery Christmas Ale and some businesses even save a keg or two especially for this time of year. Don’t forget to promote your event on Save Local Now for everyone to see!
2. Health and Wellness
Everyone likes to have fun and stay fit during the summer. Host a day that encourages health and wellness. Whether it’s a fun game at the office or a field day of activities, anything that encourages friendly competition can make for a fun day. The best activities will also take advantage of the weather. Why not invite customers and clients and go on a company hike! Enjoy the sunshine while it lasts!
3. Join the Community Events
Is there a fair or festival coming up? Join in on the fun! Share updates on social media and take some time to enjoy the activities. If you’re a retailer or restaurant see if you can set up a tent. You’re guaranteed to get new customers and get more involved in the community. These things only come once a year!
Don’t forget about the food! Grill out with some hot eats and cool treats. Take your office out for ice cream or have a cookout! Invite your loyal customers over for a BBQ. You could also get a gift certificate to the local ice cream place and have a sweepstakes. Our experience is almost anything you can do with food, will make people happy!
5. Summer Romance
Summer is the time for love! Take advantage of that opportunity by offering up exclusives. Have an enter-to-win date night package complete with movie tickets and a gift card to a local restaurant. Promote a special pre-date spa package for your clients. Whatever type of business you have, see if there is something special you can do for couples.
Not only will all of these ideas help build stronger relationships within the staff and with the customers, it will also give you stronger ties to the community. A little planning goes a long way to make some fun for everyone! Best part of all, you can use the Save Local Now platform to promote all these events. So log in, get started, and get out there and enjoy the season!
First Published at Save Local Now
Grace is one of the Digital Marketing Consultants at $LN. She received her degree in video production and communications from Ohio University. Grace is a film connoisseur and loves to talk movies! She also loves food and horses. email@example.com
Would you like to know how to get that competitive edge and take digital media two, three, even four steps ahead of just simply using social media? Of course you do! It would be silly not to, so sit back, relax and learn your way to the top of this crazy digital world of ours.
Okay, so you have a Facebook page, a Twitter account, and a website. Do you think that is enough to separate you from the millions of other small businesses? (Psst….probably not). However, the fact that you are reading this blog tells me that you are ready to take things to the next level.
So let’s cut to the chase and jump right into the four steps that will create this much needed separation.
STEP 1: STRATEGIZE TO RISE ABOVE THE OTHER GUYS:
Ask yourself the who, what, when, where, why and how.
- Who are you trying to appeal to? (Target Market)
- In what ways can you effectively appeal to the right clientele?
- When does your customer base most frequently use social media?
- Where are the right places to post your content?
- You are on social media platforms, but why?
- How can you creatively use social media to engage with your customers?
These are the sort of questions you need to ask yourself. It is not enough to simply be on social media, you must have a strategic plan in place to achieve the results that you want.
Whatever you do, don’t be this guy!
STEP 2: UNDERSTAND THAT SOCIAL MEDIA IS ONLY ONE PIECE OF THE PUZZLE:
Be proud that you have a great Facebook page, Twitter account, Google plus, Instagram, etc. However, to be a big hitter in the game of business and the digital world you must establish something beyond that of social media. Jump on the email marketing boat (Helpful Hints for Email Marketing), become a blogger, create powerful networks with LinkedIn, stick your business logo/icon wherever you go, literally…..be everywhere. Make your name unforgettable! In fact, “companies that blog 15% or more times per month get 5x more traffic than companies that don’t blog” (30 Digital Marketing Statistics You Can’t Afford To Ignore). Whether it be social media, email, or blogging, those without this online presence are at an obvious disadvantage. Bypassing digital marketing is like saying, “I’m not really looking for more customers.”
STEP 3: ANALYTICS IS KEY TO TRACKING SUCCESS
Whenever someone asks me what analytics is or why it is so imperative for businesses to utilize its greatness, I always respond with this analogy: “when you throw spaghetti and meatballs at a wall some of it may stick and some of it may fall miserably to the floor.” Meaning that some things that you post (whether it be deals, events, etc.) get noticed while some may not. Without the analytics, how will you ever know if that 2-for-1 deal you have going on is getting the recognition you’ve hoped? When push comes to shove, analytics will save you time and money!
For a more in-depth look we recently dedicated a post that deals with everything you need to know about analytics and its significance to the business world. Check out the Top Three Reasons you Need Analytics (I am looking at you, small businesses owner).
STEP 4: PIECING IT ALL TOGETHER
You are so close! You have established a presence all over the web; social media, email, blog, LinkedIn and you now have the analytics to track its success. You are not finished just yet, so don’t quit on me!
When it comes to digital marketing the most important thing to remember is to link the pieces of the puzzle together:
- Post everywhere because “distributing your content across multiple social media platforms and utilizing multiple touch points is vital to building brand awareness and connecting with your audience in ways that seem natural to the people you want to reach.” A Social Media Strategy on Multiple Platforms
- To effectively engage with your customer base you need to create the perfect posts.
- Make sure your social media pages are appealing, here’s 5 things you need in order to do that.
Some of the more popular ways that businesses try to establish an online presence is through the use of Constant Contact and Groupon, which are both a good place to start. While they all can help you achieve a pretty decent online presence in their own specified way, it will make your wallets bleed. But if you are looking for a digital marketing platform that can do it all in one attractive and easy to use place then check out Save Local Now……oh, and I forgot to mention…ITS FREE to chamber partners and their members! To learn more, sign up for your free 1-on-1 training! If you’re looking to create that competitive edge I talked about earlier, I know you’ll make the right choice!
First Published at Save Local Now
About Sawyer Dina
Intern Extraordinaire (firstname.lastname@example.org). Sawyer is currently a student at John Carroll University, where he studies Marketing & Entrepreneurship and plays on the Varsity tennis team. He loves to travel the world (has been to 15 different countries), gain knowledge, and experience all that life has to offer.
Local business is all about community, and what better way of promoting the importance of community than charity. Local businesses thrive because of their community’s loyalty and dedication, so it is of the upmost importance that businesses participate in charity work and promote their dedication to their surrounding communities.
What difference can philanthropy make, and is it worth a small business’ time? Companies that encourage community involvement distinguish themselves from their competitors. People want to see their own communities thrive, and they also want to build relationships with businesses and brands. If your small business can give back and earn a customer following, why wouldn’t you? Helping others, while gaining community exposure, is truly a win-win for all.
Research shows that giving back has powerful effects. 89% of entrepreneurs donate money, both personally and through their companies, according to a study by Ernst & Young and the Fidelity Charitable Gift Fund. What’s more, 62% say giving back makes their companies more successful in the long run (Fidelity Charitable, 2010).
Want to start a philanthropic effort through your small business but don’t know where to start? Follow these tips to hit the ground running.
Build relationships within your community.
- Look at your community to see what’s important. Are the schools struggling? Does the animal shelter need donations? etc.
- Building relationships start by making genuine connections with your customers. Start conversations with them and try to learn a little bit about everyone who comes into your store!
- The community is where your business operates, and improving this environment adds to the value of your product or service and increases the quality of life for everyone in the environment.
Get your employees on board.
- Giving employees an avenue to give back is important for morale and builds a collaborative and inspired team.
- If your employees love what they’re doing and feel like they’re making a difference, work ethic and attitudes are bound to improve.
- Volunteering also provides leadership opportunities for employees, which leads to increased staff performance, fulfillment and, ultimately, increased productivity and sales
Let customers know how you’re giving back.
- “I’ve found that customers really want to know how you’re making the world a better place,” says Erin Giles, an Aiken, S.C.-based business philanthropy consultant who helps entrepreneurs find causes they’re passionate about and incorporate their message into their business (Lavine, 2013).
- Moms and Millennials are particularly interested in a business’ corporate social responsibility platform, Giles says (Lavine, 2013).
- Don’t be afraid to brag about your philanthropic initiatives. Post notices around your business and your community to let people know about your efforts and encourage others to get involved.
Some suggestions on how to give back:
- Churches, little league sports leagues, local chapters of the Red Cross and Salvation Army, Boys & Girls Clubs, donations to scholarship funds, sponsorship of a local sports team, etc.
- Spreading good will establishes your business as the neighborhood do-gooder and community leader.
Big or small, giving back can only benefit your business and your community positively. Reach out to those who need a helping hand and broaden your appeal at the same time. Remember to be creative and have fun with whatever philanthropy you choose to pursue. It’s sure to bring a smile to someone’s face!
Lavine, Lindsay. “The Power of Giving Back: How Community Involvement Can Boost Your Bottom Line.” Entrepreneur Magazine. 26 June 2013. <http://www.entrepreneur.com/article/226974
“Entrepreneurs are More Likely to Give to Charity.” Fidelity Charitable. 12 Nov. 2010. <http://www.fidelitycharitable.org/about-us/news/11-12-2010.shtml>.
First Published at Save Local Now