The Importance of Local Business

Keri Senderak, Director of Marketing and Communications at Save Local Now, was interviewed on the importance of supporting local. See her full interview here.

Buy Local and Invest in your CommunityWhy is buying local so important to businesses and the economy as a whole?

At the most basic level, buying local ensures that more money stays in the community. In fact, for every $100 spent at a locally-owned store, $45 remains in the local economy. By shopping at the local “mom and pop” style store instead of these “big box” corporations, consumers can rest assured knowing that they’re doing their part at keeping their communities unique and thriving.

How does buying local save money?

Buying local saves people money in several ways. These small businesses are close to home, meaning that many people don’t need to travel far to get to them. Products (like fruit and produce) are made or grown at local locations, so they don’t have to travel far to get where they’re going. This means that, in many cases, there is no middle man. This translates to lower prices for the business owner and, of course, the consumer.

What are the current trends you’re seeing in local communities?

Saving money by buying local. I’ve noticed that many chambers of commerce (more specifically those that have partnered with Save Local Now) are encouraging “buy local” initiatives. Now more than ever chambers and their small businesses recognize that when consumers buy local, they are also assisting in the creation and retention of jobs.

Where do you see local businesses in the next few years? Few decades?

I only see communities and their local businesses growing stronger. Many of us concern ourselves with “what’s trending.” These “buy local” promotions are most definitely trending, but I also believe they’re here to stay. People genuinely care about their communities; they want a booming downtown area, safe streets to walk on, job opportunities and friendly atmospheres. Honestly though, who doesn’t? I don’t see small business going anywhere any time soon.

You partner closely with chambers of commerce. What are some things you do together?

We partner exclusively with chambers of commerce to help their member businesses. We discovered that many of these small business owners didn’t have the tools they need to ensure a successful business. We void that gap by partnering with the chamber. The chamber pays for SLN services, and their members get SLN as an added benefit for being a member of the chamber. Currently, Save Local Now is in 27 states, and more than 80,000 member businesses have received SLN as a NO-COST member benefit. Here at Save Local Now, we are all about the small business owner, and will do whatever we can to guarantee the success of that business, the community they’re in and the chamber of commerce that supports them.

You can follow Keri and Save Local Now on Facebook and Twitter.

First Published at Save Local Now

Launched our Newly Designed website of Save Local Now with Much Better User Interface

We are excited to announce our newly designed website at with better user interface ! Our website’s fresh new look, user-friendly navigation, mobile friendly and search functionality are some of the features you will enjoy. One of our main goals was to build a simple to navigate site and allow users to share latest happenings and business profile in their social networks. Now go more local, shop local and keep saving money with us.

Visit Save Local Now with Much Better User InterfaceThe new design allows the users to quickly find the products and services they are looking for in their U.S. cities, thanks to its new feed structure.

We hope that you will enjoy browsing our new site, finding more options and information to share each time. Our aim is to grow LOCAL BUSINESS and help COMMUNITIES thrive.

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